Grassroots and Online Marketing
An online, independent film distributor. When I was brought in to work for IndieFlix, they were looking for a way to introduce their distribution solution to both filmmakers and film audiences utilizing cheap and effective grassroots and online marketing tools. I worked with the CEO of the company to develop a two-pronged approach to build the company’s presence both virtually and physically.
We created a blog, a video podcast and took advantage of the most popular social network of the time, Myspace.com, to connect to our audience online. By targeting film festivals we were able to reach both art-house filmgoers and filmmakers face-to-face and. These two approaches helped to establish Indieflix as a player in the emerging new-media market.